People sitting and relaxing in a peaceful woodland setting with lush green trees and natural surroundings.

Strategic Marketing Photos



HERO IMAGES FOR YOUR WEBSITE

Colorful, outdoor, creative portrait of an Asian-American woman with flowers taken by professional photographer Jenn Chen in San Francisco

Creative Portraits


HEADSHOTS DON'T NEED TO BE BORING

Film photographer working with a client in Oakland. Behind-the-scenes shots during a personal branding photoshoot.

Showcase Your Craft



DOCUMENT YOUR PROCESS FOR CLIENTS

Dog trainer & behaviorist lifestyle session, outdoors in SF Golden Gate Park, taken by professional personal brand & pet photographer

Custom Brand Stock Photos



FOR SOCIAL MEDIA POSTS & MARKETING COLLATERAL

 

Personal Branding Photography for Creative Entrepreneurs and Solo Practitioners

 

Humor me for a second: take a deep breath in, hold—and exhale. You've been making a lot of decisions lately. Let me take a bit off your plate.


If you run a solo business in the SF Bay Area, you need a personal branding photoshoot


As your visual storytelling partner, I'm here to translate your brand story, ideas, services, and products into a set of compelling images. With the custom-designed personal branding photoshoot, you leave with a visually cohesive asset library that includes a mix of headshots, environmental portraits, and custom stock photos.


Being in front of a camera is daunting for most people (I can relate!), especially if the photographer is a stranger to you.

 

 

But here's the thing:

By the time you step in front of the camera, I won't be a stranger to you.

 

 

Over the course of my 6-8 week process—designed for a personal, high-touch experience—we'll get to know each other pretty well. It's a collaborative creative process, where I guide you through the shot list, wardrobe, makeup, backgrounds, poses, photo selection, and implementation strategy.


We're going to have a great time together!

Already know you need a branding photographer?
What one storytelling set looks like for an abstract artist

 

Quick quiz: Do you resonate with any of the below?


  • Your asset library is a hodge-podge medley, collected from friends and events you've attended. There isn't a clear, cohesive look to them.
  • Your business is launching or evolving, and you're ready to invest in brand photography
  • You need a visual, strategic storytelling partner to take you to the next level
  • Instead of being in a studio, you want to be on location outdoors or in a rented, lifestyle venue

 

If you answered yes, now imagine:


  • Having different headshots ready for your speaking opportunities, website, and social accounts
  • Updating your LinkedIn banner with a photo that clearly illustrates what you do without any additional words
  • Your future clients trusting your vision because you've invested in your brand identity
  • Publishing a blog post and having a library of images ready to use as a header
A person in a red dress and statement necklace sits smiling against a blue wall with a potted plant.

Hey, I'm Jenn!

Your Next Personal Branding Photographer

I serve the San Francisco Bay Area's wide range of creative solopreneurs and small business owners with creative brand photography. These strategic brand photos do the heavy lifting in elevating your business and drawing in your ideal clients.

Two people interact in front of lush tropical foliage in a candid moment.

 

So what does a shoot with me look like?


At the beginning of the session, we'll spend a few minutes saying hi, settle into the space, perhaps even grab a coffee or tea, and if we're indoors, put on your favorite playlist. To help you feel comfortable with the camera, I'll have you pretend to do some work and then follow the shoot plan and shot list. While I will ask you to move and occasionally pose, the results will be realistic and the best version of you.


The eventual goal is to have it feel like you're hanging out with a friend, who also happens to have a camera on her. Also—this is a little controversial—I'll show you the back of my camera throughout the session so we can confirm our shoot goals or course-correct in real-time.


You will leave the session feeling inspired and excited about your business. It's not uncommon for clients to feel a rush—and I love that for them!


 

Testimonials

SF dog trainer and behaviorist in a training session for professional personal branding photography session. Outdoors in Golden Gate Park

Amazing!! Jenn is wonderful. She was very thorough and detailed oriented, asked a lot of thoughtful questions about the style and type of photos I was looking to get and how it would work for my needs. Day of the shoot, she was so fun and easy to work with, even as camera shy as I was, it was easy going. She captured some amazing shots and I will cherish the images of me with my dog forever. Thank you!! Highly recommended!

 

Lindsay (dog trainer) & Barnaby (dog)

 

Overhead view of a rustic brunch table setting with coffee cups, pastries and fresh flowers on wooden surface.

I loved working with Jenn. She helped me get amazing product photos quickly for my brand early on in my development process. Her ability to grasp onto your vision and give you beautiful photos quickly is amazing. It was also my first photoshoot ever and she made the entire process easy to follow with her thorough approach. This helped make sure that the day-of was efficient and fun!

Natasha (pet brand owner) & Theo (Chief Bark Officer)

Holistic medical doctor outdoor lifestyle session at Oakland's Lake Merritt. By personal brand photographer Jenn Chen

Jenn is a wonderful photographer!


She made things very comfortable and personal, and she clearly puts a lot of effort into her craft. From preparation, to adjusting on the fly, to touch-ups and feedback, she is first class for whatever photos you need.

 

Barry, MD

 

The Seven-step Personal Branding Photoshoot Timeline & process


From start to finish: 6-8 weeks

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

Fill out the form below & schedule the discovery call (you'll receive the link to book).


We get to know each other, see if we vibe well, and, if you're ready, decide on a session date. We'll also discuss locations, including any rented spaces.

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

One link for everything—select your package and any add-ons. To secure your session on my calendar, a $200 non-refundable date reservation fee is due upon signing the contract.

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

Fill out my branding questionnaire that digs deep into your brand, values, and the clients you want to attract. It's a thorough worksheet, but don't sweat it if you can't answer all the questions (yet)—that's where I come in!


While you're working on it, I'll research your occupation, industry, and common imagery to benchmark best approaches.

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

I'm with you every step of the way. Based on your questionnaire answers and my research, I design your custom shoot plan, covering everything from the shot list to the schedule to the moodboard.


We'll meet for a planning call where I present it, and we finalize everything. So you're fully prepared for the shoot, you receive a checklist of what to do and bring, along with my client prep guide.

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

After a good night of rest, we arrive ready to shine. We say hi, explore the space, and put on your favorite playlist if we're indoors. Then, I follow the shoot plan and shot list that we agreed on during the planning call.

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

Within 5 business days of the session

After culling through the session photos, I perform a full edit on the best ones and send your online proofing gallery. On the selects call*, we pick your favorite 25 photos and ensure that the edits match your vision. Learn more about why I have a proofing step and my editing style.


*Calls are optional and for those who want my assistance in choosing; 25 photos is the smallest package.

1. Inquiry & Discovery Call

2. Proposal, Contract, Reservation Fee

3. Dig Deep

4. Your Custom Shoot Plan

5. Photoshoot Day!

6. Proofs & Sample Edits

7. Delivery & Implementation Support

2 weeks after selecting your favorites, you'll receive the final images in a private online gallery that you can immediately download from and use.


I won't leave you hanging! Every personal branding shoot comes with one month of implementation support, including email and 30 minutes of video strategy time to review your final gallery and identify how to use your new photos.

 

SF Personal Branding Photoshoot Pricing


What's included in a personal branding photo session

 

Lifestyle custom stock photo for consultant, tossing beach balls. Taken by creative personal branding photographer in San Francisco.

 

Creative Direction

Guidance, feedback, and ideas

 

Simple black and white icons of computer devices and technology items arranged in a row.

Branding worksheet

Guides your custom shoot & shots

A row of white icons showing simplified document or file symbols arranged horizontally.

planning call

Custom shoot plan, shot list, moodboard, prep guide

A white computer keyboard with black keys and a numeric keypad displayed on a reflective surface.

 

Unlimited outfits

For different brand stories

 

Minimalist line art illustration of various home appliances and furniture items arranged in a row.

Proofs & sample edits

Choose your favs and approve your brand imagery

A stack of three overlapping photo or image icons showing a simple mountain landscape with a sun icon.

Implementation support

Strategize which photos are best used where & when

Workbook coming soon!

Simple line drawings of stick figures in various poses showing basic human movements and gestures.

The Investment


Starting from $2450


The personal branding session has three main packages available, or I can provide a custom quote. Packages differ in session length (quarter, half, or full day), logistics time, locations, venue coordination, and the number of delivered photos.


Packages start at $2450 for all of the above & a quarter-day session at two (close) locations, producing 25 custom-branded & hand-edited photos. This session time includes 90 minutes of shoot time and up to 30 minutes of logistics time.


Travel within 10 miles of San Francisco zip code 94121 is included in all sessions. Sessions outside the radius have a $3 per mile fee, because Bay Area traffic is no joke. Logistics time is defined as the total time spent setting up / breaking down in a space, and travel time between locations.


This is an investment in your business, and I want to honor that. My process is methodical and strategic; it's a collaborative effort. The only time you're working alone is when you're filling out the branding worksheet.

Optional Add-ons & Additional Packages


Enhance your custom shoot or choose alternative packages


 

Optional Add-ons

  • Weekends ($250)
  • Venue rental coordination (for Lite and smallest main package; this is already included in the top two packages)
  • Prop sourcing & purchasing
  • Makeup & hair artist: one, both, or skin prep only
  • Rush editing delivery
  • Additional photos or the whole gallery
  • Additional retouching after gallery has been edited
  • Set of done-for-you Canva design templates: three mockups, social media account banners, and a virtual video call background
  • About Me page copywriting (available only to personal branding clients)

Platinum — White-Glove VIP Service

This white-glove service is for dedicated and busy entrepreneurs who are all-in on their branding photoshoot and want the details and logistics handled by someone else. This is a full-service, full-day photography session that's all about you.

It includes all the session details in the highest main package, plus:

  • Skip the worksheet: 1-hour branding interview
  • 60-90 minute planning session
  • Wardrobe stylist
  • On-site hair & makeup artist
  • Props sourcing & purchase
  • Site visits within the Bay Area, venue booking & coordination
  • Transportation via ride-share service
  • Proofing gallery within five days, 1-hour selection call (optional)
  • Faster 1-week editing turnaround after selection
  • Extended 3-month post-session implementation support

This VIP service begins at $15k with additional costs of venue rental fees and travel beyond 2 hours of zip code 94121. It's a fully customizable package for your biggest photoshoot dreams.

Lite — Small but Mighty

This Lite package is for new entrepreneurs or established ones who need a few refreshed photos. Because it does not include the main packages' sample edits step or post-session implementation support, this is best suited for solo practitioners with a brand strategy in place or for new business owners with very minimal photo needs.

It includes:

  • 1 hour of session time
  • 1 outdoor location in San Francisco
  • 2 outfits
  • 10 delivered photos (enough for a few website pages + headshots)
  • Lite branding questionnaire
  • 30-min video planning session with a lite shoot plan
  • Proofing gallery within five days
  • 3-week editing turnaround

The Lite package is $1250, and the entire process takes 4-6 weeks.

Get Started on your Personal Branding Photo Session Today!


The discovery call is free

FAQ

 

What is needed to officially book with you?

Please complete a photo inquiry form. We'll then set up a discovery call. Next, I'll send you a proposal, contract, and invoice. You must complete all three to be officially booked. For branding shoots, the non-refundable date reservation fee is $200 and will be applied toward your invoice total. This fee is due upon contract signing.

When are the shoots scheduled?

Monday to Friday, in the late mornings to afternoons. If we're shooting outside, it'll be at least two hours before sunset. You can look up when sunset is on any future date with this website.

What counts as a location?

An office, studio, home. If it has a different address, it's a different location. The smallest main package includes two locations, but the second must be within close walking distance. All packages have a separate limit on logistics time.

I've never had a professional photoshoot before. Is that okay?

Absolutely! I love to work with people who are having their photos taken professionally for the first time. Before a shoot, I'll send over a guide, so you know how to prepare. And during the shoot, I'll work with you on posing.

When do I get my branding photos?

You'll receive the proofing gallery within five business days of the shoot. After you've selected your images for editing, approved the sample edits, and paid the remainder of your invoice, the images go into my editing queue. Within 2 weeks of that, you'll receive your final photos in a private online gallery. If you selected the expedited edits add-on, the turnaround will be one week.

 

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